I’ve been watching a lot of the Microsoft Ignite presentations and their focus has been on AI, which reminded me to that I need to replace my site icon (which was a Danger Mouse icon). So I decided to use the Bing to trial its image generation.

I used Bing Chat for my prompts, which seems to pass the prompts to Bing Image Creator to create the images.

I had 2 attempts at it, on the second attempt I gave the chat some context about my website and what I wanted, but the generator seemed to get stuck on the idea that my site name sounds like devil (which I didn’t realize when I got it) and was giving me images along those lines. So I quit that session.

The results

The first session took 5 attempts to get the wording correct, like so…

In between the attempts I was prompting with more detail, like “include the words dev mill” to try and get the correct wording, but it didn’t seem to understand, until the fifth attempt that is, which gave me two sets of images, the one above, and Attempt 5 B below.

There appears to be a couple of themes there, windmills and round images. My favorite was was attempt 8 (the featured image above) which seemed the most unique, but my wife suggested that it kind of looked like the Third Reich, and given that The Dev Mill sounds like the devil, we decided it gave a bad impression.

The images

These were my favorites…

But who owns the IP

I asked Microsoft Copilot who owns the Intellectual Property for the image and, in short, it didn’t know, but told me that the world was still working that out.

So do I own the images? I did commission it and provide guidance of what I wanted? Who knows.

Summary

All things considered it did really well, once it got the wording right.

Although only attempt 7 gave me something that I could use in the tab, and even then, it’s not the best.

It might have done better if I had used Bing Image Creator instead of going through Bing Chat.